Future of Music: Interview with Ted Gioia
When I started blogging a few years ago, one of the things I wanted to stay away from was curating other people's material. I wanted my blog to be all-original. I've pretty much stuck to that.
It's not that I don't pay attention to other writers; I do. I'm concerned about efficient use of my time so I let others do the curating.
One of the guys I follow is Rick Beato. I've gone against my "original" policy a couple of times to share some things of his; add this one to the list.
It's an interview with a guy I'd never heard of; Ted Gioia. I have since subscribed to his newsletter. To try and describe all the dimensions and history of this guy is futile.
Although he has a background as a jazz pianist (among other things - lots of other things), he calls himself a, "musicologist." He is an extremely interesting and intelligent person. Just an example; he's currently releasing a book, one chapter at a time, called, MUSIC TO RAISE THE DEAD: The Secret Origins of Musicology.
Just the title makes me want to read it! So far there have been 3 or 4 chapters released and it's fascinating stuff.
Anyway, this interview from a few months ago, A Warning on the Future of Music, was my introduction to Ted Gioia. It is wide-ranging. Some random snapshots off the top of my head:
Creative people don’t want to work in a box.
Perfect song for Tic Tok is 16 seconds. Perfect pop song is 3 minutes. Time for music/rhythm to induce trance state/healing and synchronize brain waves; 10 minutes.
Musicians helped invent psychology around 1600
Corporate ownership of music causes dumbing down.
Putting music in physical form to sell is what makes money...for the artist.
African influence changed 1000 years of western musical tradition.
There's only one industry in which the user experience has gotten worse over time - the record industry.
He also draws on his experiences working in Silicon Valley as a futurist, predicting business trends. From this background, he talks about how streaming services like Netflix or Spotify are not operating from a sustainable business model.
Check it out:
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